Personalization is a key factor in enhancing user engagement in VR/AR applications, and AI plays a crucial role in achieving this. By analyzing user data such as interaction history, preferences, and behavioral patterns, AI can tailor content, recommendations, and user interfaces to individual needs. For example, in VR fitness applications, AI can create customized workout plans based on the user's fitness level, goals, and performance data. In AR shopping apps, AI can recommend products and visualize them in the user's environment with high accuracy. This level of personalization not only improves user satisfaction but also increases the effectiveness of VR/AR applications in various domains.