Artificial Intelligence (AI) significantly enhances the immersive quality of Virtual Reality (VR) and Augmented Reality (AR) applications. AI algorithms process vast amounts of data in real-time to adapt virtual environments to user behaviors, preferences, and interactions. By tracking eye movements, gestures, and voice commands, AI can modify visual and auditory stimuli to create highly personalized experiences. For example, AI can dynamically adjust lighting, weather conditions, and ambient sounds in a VR environment to match the user's emotional state, thereby deepening the sense of immersion. Additionally, AI-driven procedural generation allows virtual worlds to evolve organically based on user choices, providing a unique experience every time.